New eBook Features Interviews with 8 Women Pioneering Recruitment Marketing - Summer 2019

With unemployment at a 50-year low* and technology accelerating faster than ever, the recruiting and staffing industry is ripe for a digital transformation. The usual tricks - cold calls, mass email blasts, booths at job fairs - simply aren't as effective anymore. And the firms who aren't at least combining these tactics with greater digitally strategic efforts risk falling to the wayside. Cue the rise of recruitment marketing, where forward-looking recruiting and staffing firms are investing in marketing programs to boost their appeal to candidates. But is recruitment marketing just another trendy buzzword? We profiled eight women who are pioneering recruitment marketing across the industry - from top firms to newer incumbents that are fast on the rise. Learn how these marketing and talent acquisition powerhouses have been embracing new recruitment marketing tools and methodologies and seeing measurable success and ROI.

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Polly Brady

Polly Brady

Digital Marketing Director, 
Profiles

Gina Chisholm

Gina Chisholm

VP, Marketing & Technology, KellyMitchell Group

Lauren Jones

Lauren Jones

VP, Talent, Volt

Maggie Lower

Maggie Lower

CMO, 
TrueBlue

Crissy Russo

Crissy Russo

VP, Marketing, Nelson

Karissa Sachs

Karissa Sachs

VP, Digital Strategy, Kforce

Mandy Walker

Mandy Walker

Director of Marketing, Motion
Recruitment Partners

Erica Woods

Erica Woods

Manager, Contractor Programs and Philanthropy, Apex

Download eBook

Learn from these groundbreakers embracing recruitment marketing tools and methodologies and seeing measurable success.

Take the Lead with Recruitment Marketing

If you’re not already embracing the potential of recruitment marketing, this eBook will help you understand what these leaders are already doing and how your firm can get ahead of the curve.

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Awareness

The most misunderstood aspects of recruitment marketing

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Quantification

What to measure and how to present it to your executive team

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Balance

How to embrace technology and tools while maintaining a human element in the process

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Perspective

How to shift from a top-of-the-funnel focus to one that accounts for candidates through redeployment

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