With unemployment at a 50-year low* and technology accelerating faster than ever, the recruiting and staffing industry is ripe for a digital transformation. The usual tricks - cold calls, mass email blasts, booths at job fairs - simply aren't as effective anymore. And the firms who aren't at least combining these tactics with greater digitally strategic efforts risk falling to the wayside. Cue the rise of recruitment marketing, where forward-looking recruiting and staffing firms are investing in marketing programs to boost their appeal to candidates. But is recruitment marketing just another trendy buzzword? We profiled eight women who are pioneering recruitment marketing across the industry - from top firms to newer incumbents that are fast on the rise. Learn how these marketing and talent acquisition powerhouses have been embracing new recruitment marketing tools and methodologies and seeing measurable success and ROI.
Digital Marketing Director, Profiles
VP, Marketing & Technology, KellyMitchell Group
VP, Talent, Volt
VP, Marketing, Nelson
VP, Digital Strategy, Kforce
If you’re not already embracing the potential of recruitment marketing, this eBook will help you understand what these leaders are already doing and how your firm can get ahead of the curve.
The most misunderstood aspects of recruitment marketing
What to measure and how to present it to your executive team
How to embrace technology and tools while maintaining a human element in the process
How to shift from a top-of-the-funnel focus to one that accounts for candidates through redeployment