Candidates and clients are in record-high demand and your agency needs a way to stand out. Enter Sense for Marketers. From personalized outreach and white-glove experiences to a customized suite of tools for a strong employer brand and reputation, Sense helps your team cut through the noise to make every moment memorable.
After the introduction of Sense, Motion saw notable improvements in their candidate engagement strategy, resulting in a net promoter score increase from 25 to 73.
“Candidate connection has always been really important and key to our success,” says Mandy, "Sense has been hugely impactful for us to not only stay in touch with our candidates but, the entire candidate experience as a whole at Motion has really improved. And we’ve seen that through our net promoter score going up."
Mandy Walker, Director of Marketing, Motion Recruitment
Increase engagement and loyalty with timely, valuable outreach
Use automated Sense Journeys to engage and nurture relationships with candidates, customers, and employees across the entire talent lifecycle. Use your ATS data to automate relevant outreach at every step, from sourcing to interview to placement to redeployment. Trigger and customize touchpoints using key ATS fields from Candidate, Placements, Submissions, Jobs, and Appointments records.
With two-way data syncing and real-time updates back to your ATS, outreach is always up-to-date and personal. With Journeys, Sense customers see average open rates of 30% on marketing emails and up to 70% on trigger-based email and text messages.
50% of your candidates already live in your database
Your ATS is packed with talent, including thousands of candidates who are still waiting to be matched with the right opportunity. To uncover qualified dormant candidates, alumni, and silver-medalists already in your database, your team needs the right technology.
Make your ATS work for you.
Sense seamlessly integrates with your ATS for personalized and coordinated outreach to re-engage candidates. Maximize your resources with Sense automation to discover the talent hiding in your database and reach out instantly - reducing your spend on filling the top of your funnel.
Build on-brand, visual emails, digests, and newsletters for your clients, candidates, and contractors to elevate your outreach. Plus, ensure that all contractor communications stay on-brand with customizable, easy to update templates every team can use.
Sense’s intuitive drag-and-drop editor and branding tools make it easy to add approved logos, images, videos, and more. Make memorable touchpoints that your audience will look forward to again and again.
Build and showcase a strong employer brand
Proactively keep a pulse on NPS and boost your reputation with timely asks for referrals and reviews. After partnering with Sense, customers often see double or triple the average NPS for staffing firms.
Leverage your NPS to grow your staffing firm by showing candidates you’re a trusted partner. Effectively build stronger relationships with clients, too, by gathering ongoing feedback to improve their experience. Highlight your positive survey results, increased public reviews, and a strong employer brand to win more business.
Recruitment marketing is nothing without powerful data. Use Sense analytics for deep insights into candidate and client engagement to measure your results and tie them back to business growth and your bottom line.
By combining data across your ATS and Sense, uncover hidden obstacles to contractor and client satisfaction and optimize your strategy.
“The surveys we run through Sense allow us to collect information, identify our gaps, and then reverse those gaps in real time. And by uncovering these areas of opportunity, we’re accelerating and maintaining our NPS scores.”
Polly Brady, Digital Marketing Director, Profiles
"Retention/re-deployment is the most challenging stage of the lifecycle for recruiters to manage. We are using marketing automation tools to send newsletters (via e-mail and text), and weekly reach-outs to our consultants; reminding our recruiters and account managers when their consultants reach certain milestones."
Gina Chisholm, VP of Marketing and Technology, KellyMitchell Group
Take your recruitment marketing to the next level.
Get a demo of Sense for Marketers to see how staffing’s only all-in-one automation and engagement platform is your brand’s next competitive advantage.
Our team of industry experts is here to understand your goals and challenges to build a strategic place to help you grow your pipeline and strengthen your brand.
Ready to transform your client and candidate experience?