Carvana is a pioneer in online auto retail, known for revolutionizing the way people buy and sell cars. As Carvana continues to scale, its talent acquisition team recognized the need to modernize high-volume recruiting. By leveraging Sense’s automation and engagement platform, Carvana scaled its hiring processes, reduced repetitive tasks, and created a more transparent, candidate-friendly experience, all while giving recruiters more time to focus on relationship-driven work.
Carvana’s recruiting team set out to simplify and enhance the candidate journey while preparing for rapid growth. Their priorities were clear:
After evaluating multiple platforms, Carvana identified Sense as a partner capable of adapting to its complex workflows and delivering tangible value from day one.
Carvana rolled out Sense in phases, starting with automation to simplify key processes:
The team then expanded into more advanced features, including:
By integrating Sense, Carvana reinforced its broader company focus: creating seamless digital experiences that are efficient, transparent, and human-centered.
Sense automation tripled weekly starts for one of Carvana’s highest-volume entry-level roles, enabling teams to manage far greater candidate volumes without additional recruiting headcount. In another mid-skilled role, Sense accelerated time-to-hire, helping Carvana meet business needs faster and more reliably.
Digital on-demand options have provided candidates with more flexibility and autonomy to complete early screening steps at their own convenience. With continuous feedback from Sense NPS surveys, Carvana has refined its process to ensure every interaction is timely, transparent, and aligned with candidate expectations.
“Automating repetitive tasks has freed our recruiters to focus on strategic, high-impact work. Candidates are more engaged and interviews are better attended, which has accelerated our hiring without sacrificing quality,” said Caitlin Haydon, Associate Director, Talent Strategy.
"Sense helps us deliver a consistent, high-quality candidate experience. The NPS surveys keep us closely attuned to how candidates feel at every stage, and the feedback has been overwhelmingly positive," Haydon added.
Recruiters and hiring managers alike see the difference: with routine tasks automated, recruiters spend more time connecting with candidates and filling roles. This shift reflects Carvana’s culture of leveraging technology to simplify work and empower employees, while keeping people — both candidates and recruiters — at the center of the process.
Carvana plans to continue leveraging automation and AI to improve candidate experience while ensuring that the human element remains central to the recruiting process.
Want to create phenomenal experiences for your candidates, employees, and partners? Talk to a Sense representative to understand how our automation & communication solutions can seamlessly do this for you.
