A New York Times article from earlier this year declared that “Americans can’t quit SMS” — the humble text message is still the preferred means of communication in the US. Since the pandemic, more people prefer texting over email, phone calls, social media messaging, etc.
This presents an excellent opportunity for recruitment teams to reach candidates by this preferred method, in real time. The benefits are evident in Gartner’s findings which show that open rates for SMS can be as high as 98%, with response rates of 45%. These rates clearly win over email, which only provides 20% open and 6% reply.
Connecting with candidates via text helps recruiters:
In order to achieve greater success, organizations need a robust, consolidated texting platform.
Since not all texting platforms are created equal, ask the following questions:
Is it purpose-built for recruiting?
Most texting platforms available today tend to be customer service or marketing-oriented. This rigidity can be unsuitable for recruiting. While choosing a platform, check if it is designed for hiring with features customized for recruiters. Look for features like targeting based on open roles, text-to-apply etc.
Does it integrate with your current tools?
Check if the platform has bi-directional integration with your recruitment stack such as the applicant tracking system (ATS). This will help personalize messages dynamically on the texting platform, while retaining archives of all conversations on the ATS for compliance and record keeping.
Does it enable personalization at scale?
Recruiters speak to dozens of candidates each day. To engage meaningfully, they need to personalize these conversations. A text recruiting platform’s broadcast messages must allow for dynamic variables such as name, job role, etc., emojis, and custom signatures.
Does it enable collaboration among recruiters?
The larger the recruitment team, the more complex hiring pipelines get. To manage this seamlessly, check if the texting platform includes a shared inbox. Also make sure recruiters can manage multiple hiring lines using two or more phone numbers.
Can you search, access and archive text messages?
If you’re recruiting at scale, accessing an individual or a particular conversation from a robust database is a must. A good texting platform must enable this quickly, even from the mobile app.
Can you automate processes?
Ask if the texting platform can create customized messages and templates, set up automated check-ins, and schedule messages to save recruiter time and effort.
Is it compliant
Armed with that list, let us see the best texting platforms for recruiting out there.
Here are the top 5 texting platforms for recruiting:
Sense Messaging is an AI-driven talent engagement platform built by Sense for recruiting. It has helped hire over 3 million candidates for its’ 600+ customers. Sense Messaging has helped increase response rates and grow hiring with proven ROI within one year.
Sense Messaging offers:
Two-way texting: Available on Android and iOS, the Sense mobile app allows for 1:1 conversations on the go.
Dynamic broadcasts: Instantly sends personalized texts to hundreds of candidates with customization by name, job role, signature, etc. This includes a scheduling tool to communicate at optimal times for all parties.
Shared inbox: Ensures enhanced team collaboration with effortless handover from recruiter to recruiter.
Precise targeting: Advanced candidate search using various keywords such as phone number, name, tags, etc.
Recruiter-driven visibility: Enables recruiters to sort and view conversations instantly based on activity status.
Text-to-apply: Lets candidates text-in and apply to jobs conversationally.
Bi-directional integration: Leverages up-to-date candidate information from the ATS for hyper-personalization, and writes back all conversation data to ensure compliance and record keeping. When candidates text to apply, Sense automatically collects information from them and creates profiles on the ATS as well.
Sense is also the best-reviewed texting platform on Capterra with a rating of 4.8 out of 5, ranked the top performer for 2021 in the category.
TextRecruit is one of the earliest entrants to the texting platforms market (acquired by talent cloud company ICIMS in 2018).
Text messaging: Across SMS, Facebook Messenger, and WhatsApp.
Text-to-apply: Candidates start their application process by simply texting a keyword to a mobile number.
Virtual career fairs: Recruiters meet multiple candidates at once on chat.
Automation: Schedules broadcast campaigns to candidates and employees.
Internal texting: Connects recruiters with HR reps and hiring managers.
TextRecruit has a rating of 4.3 out of 5 on Capterra.
Textus is a general-purpose texting platform. In addition to standard two-way messaging, the module offers hire-driven features such as:
Broadcast messages: Sends announcements to multiple candidates at once.
Analytics: Reports on candidate response, recruiter performance, etc.
Textus can be white-labelled for resale. It has a rating of 4.75 out of 5 on Capterra.
Jobvite brought its text recruiting platform to market in 2018. Jobvite Text offers:
Two-way texting: Interacts with candidates via text messaging, including broadcast messages.
Textbots: Automates screening and initial interaction with candidates.
Text-to-apply: Enables candidates to apply for positions using a shortcode phone number.
Auditability: Provides clear audit trails, text templates, and shared documents.
While Jobvite has a rating of 4.1 out of 5 on Capterra, most reviews are for their ATS.
Brazen is a virtual career fairs and events company offering a wide range of products, such as live chat and recruiting chatbots. In addition to real-time functionality, it also offers:
Control: Enabling recruiters to keep live chat open only for specific positions using customizable job rules.
Shift-to-SMS: If a recruiter is offline, the app automatically shifts the conversation to SMS.
FAQ Concierge: Chatbot answers frequently asked questions automatically.
Analytics: Tracks candidate quality and recruiter performance.
Brazen is rated 4.6 out of 5 on Capterra, most reviews are about experience conducting virtual events.
The above list should give you a head start on choosing the right texting platform for your recruitment team. Be sure to research and shortlist those that best suit your needs. A live demo and testing will help ensure the best decision: to see how Sense Messaging can accelerate your recruiting, schedule a chat with our team today!